Skrewball whiskey5/18/2023 ![]() “We've never wavered from our belief that Skrewball is a drink that can be enjoyed by anyone and that peanut butter whiskey has the power to bring people together, from seasoned whiskey drinkers to first timers. "Partnering with one of the world's leading spirits producers is a true testament to the Skrewball spirit,” says Brittany Yeng. In 2020, Nielsen NLSN reported flavored whiskies grew more than 34% by volume, a big jump comparing to the total whisk(e)y sector’s 18% growth that year. By 2020, over 16 million cases of flavored whiskey were sold within the country. ![]() In 2010, just 2 million cases of flavored whiskey were sold in the US. The IWSR has noted that the flavored whiskey subcategory was one of the top drivers of volume for the whiskey industry. Pernod Ricard cited that as one of the biggest motivations for the purchase. Skrewball has also benefited from growing consumer interest in the flavored whiskey category - the whiskey subcategory now accounts for 25% of worldwide whiskey sales. The engine behind the company – its strategy, global reach and brand-building expertise – will greatly support taking the brand to new heights and we are excited to see it soar.” “We are very excited to see what the future holds for this brand under Pernod Ricard. “It’s overwhelming to see how far we’ve come with a ‘screwball’ idea and a dream,” declared Steven Yeng. The brand started with standard 750-milliliter bottles and has since expanded to four other bottle sizes (50-milliliter through 1-liter) and a smaller, 100-mL canned format.
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